About Us

 

WONHWA partners with Aroura AI to create immersive K-culture experiences that connect K-beauty brands withhighly engaged consumers centred around major K-pop and cultural events across the UK. Brand partnersinclude Dasique, Mixsoon & MIZON, and event sponsors include Bibigo and JS Holdings.

TWICE at the O2

June 3-4 2026 | London

  • 1,600+ visitors
  • 1.6K+ fan check-ins
  • 750+ new Instagram followers
  • 78K+ organic social media views


BTS at Tottenham Hotspur Stadium

July 6-7 2026 | London

  • 2,000+ estimated consumer interactions
  • Interactive games & product discovery
  • High-engagement product sampling
  • Community-led content creation
  • Direct consumer feedback & market validation

We believe the future of beauty is built by
community, creativity and connections.


Through creators, consumers and cultural experiences, we help Korean brands become part of the UK beauty conversation.

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