Bringing the soul of Korean beauty to the UK

WONHWA is a UK market entry and growth partner for Korean beauty brands.

We support Korean beauty brands through:

　🟣 buyer & distributor access

　🟣 retail-facing activations

　🟣 influencer partnerships

　🟣 community-driven brand experiences

Through our industry network and activations, our ecosystem connects Korean beauty brands with the people driving K-beauty growth in the UK market with a strong focus on cultural insight, meaningful experiences and community-driven brand growth.

The UK beauty market is one of the most exciting in the world, but successful expansion requires more than simply bringing products overseas. It requires cultural understanding, local insight and meaningful relationships.

That is where WONHWA comes in.

At WONHWA, we believe the future of beauty is built through communities.

Consumers today want more than products - they want stories, education and authentic experiences. We help Korean beauty brands create these connections through carefully curated creator partnerships, immersive workshops, offline experiences and strategic market support.

From introducing creators to innovative Korean ingredients through WaveMaker Workshops, to bringing brands directly to consumers through pop-up experiences, every WONHWA activation is designed to build trust and long-term brand affinity.

Our Founder

Hannah Kemper | Founder & CEO

Hannah Kemper is the founder of WONHWA, a UK-based agency specialising in Korean beauty market entry and brand growth.

With a background spanning digital marketing, Korean beauty and cross-cultural brand strategy, Hannah combines Korean market knowledge with UK consumer insight to help brands navigate one of the world's fastest-growing beauty markets.

Having lived in Korea for over four years and developed a deep understanding of Korean beauty culture, Hannah experienced first-hand the innovation, philosophy and creativity behind K-beauty. After working with 50+ Korean beauty brands and supporting campaigns across influencer marketing, events and retail growth, she founded WONHWA to bridge the gap between Korean brands and UK consumers.

Before founding WONHWA, Hannah worked with Korean beauty brands across marketing, influencer campaigns, events and e-commerce growth, supporting brands including AMUSE, Isntree, KAHI, mixsoon, medicube, SKIN1004, TIRTIR and many more. 

She has now managed campaigns reaching thousands of UK consumers, built creator communities and developed experiential activations designed to create genuine brand connection.

Fluent in Korean and with years of experience living and working in Korea, Hannah brings a unique perspective: understanding Korean brands from the inside while knowing what resonates with UK audiences.

Why WONHWA?

🟣 Korean Market Understanding
　 First-hand experience of Korean beauty culture, trends and brand philosophy.

🟣 UK Consumer Insight
　 Understanding how Korean beauty translates into the UK market.

🟣 Creator & Community Network
　 Building meaningful relationships with creators, consumers and beauty communities.

🟣 Experiential Expertise
　 Creating memorable moments that turn awareness into genuine connection.